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Pelorus is looking for an ambitious Yacht Marketing Manager to join our marketing team and growing international yachting team.

This is an exciting opportunity to take our yacht marketing capabilities to new heights and play a key part in driving forward new yacht business developments, including new opportunities beyond brand marketing.

 

OFFER

  • Competitive Salary
  • Generous performance bonus structure
  • Global team with offices in UK/US
  • Individual and team target-based bonus structure
  • Holiday allowance that increases annually plus birthday off
  • Additional time out of the office for conservation projects (Foundation Days)
  • Personal development days
  • FAM trips
  • Personal travel allowance and discount
  • Team and Industry Awards Scheme
  • Progression opportunities
  • Relaxed office and flexible working environment
  • Opportunity to work with high performance and best in Industry team

CORE RESPONSIBILITIES

  • Own the yacht marketing strategy, ensuring it aligns with the Pelorus group marketing plan
  • Working alongside our Digital team to advance yacht specific developments across search, paid media, email, websites, and other digital areas
  • Evolve CRM capabilities and own data buildouts and segmentation
  • Work alongside our campaigns, content and comms team to evolve yacht specific deliverables. With particular focus on social, video and innovative content forms, and on enhancing media exposure and performance
  • Enhance and support on yacht BD and partnership opportunities
  • Own yachting event planning and marketing exposure, including owned and attended events
  • Work with the yachting team to support on new yachting business initiatives
  • Work with our Digital Manager to implement and develop yacht specific reporting
  • Own yacht specific marketing budgets and report on ROI

PERSONAL SPECIFICATION

  • Ambitious, looking to outperform on targets
  • Strong working knowledge of 360 marketing functions
  • Comfortable with digital tools and marketing platforms
  • Experience with WordPress
  • Problem solver and solution provider
  • Comfortable managing multiple projects simultaneously
  • Great communication and project management skills
  • Team management experience
  • Team player who is also comfortable leading on responsibilities independently

EXPERIENCE AND QUALIFICATIONS

  • Must have a minimum of 5 years’ experience within a marketing position
  • Preferred yacht sector experience
  • Degree in Marketing or related field or relevant qualifications