“We are in the privileged position of having access to a diverse network of individuals, many of whom occupy positions of power and responsibility. By using our expertise to enable these individuals to travel to, connect with, and immerse themselves in the challenges faced by some of the world’s most threatened ecosystems, we can powerfully promote the protection of endangered environments and species to individuals with the capacity to make a significant change to the future of our planet.” – Geordie Mackay-Lewis, Founder of PELORUS
The very essence of experiential travel is to explore the abundant beauty and majesty of the natural world. The driving force of PELORUS is to enable our clients to engage with unique landscapes and truly remarkable ecosystems. However, with the desire to explore comes the responsibility to reduce our impact on the environment.
As part of our mission, we aim to achieve ambitious, industry-leading targets to become as sustainable as possible, to continually seek to minimise our impact on the environment, and to ensure sustainable futures for the landscapes and wildlife we are so passionate about.
Our aspirations are aligned with the UN’s Sustainability Development Goals and they recognise the global challenges that will define the next era of luxury travel. Through our partnerships, we will be at the forefront of raising funds for and providing support to land purchase initiatives, conservation reserve management, and ecosystem restoration projects, to name a few.
As an impact-focused company, we are committed to recognising and enhancing our ability to promote, preserve and protect our planet by supporting sustainable initiatives.
The development of the PELORUS Foundation recognises and aims to build on existing frameworks and initiatives to accelerate the pace of change towards a more sustainable future in protecting our environment. The Foundation will act as a grant-making organisation in support of projects taking action on core sustainability issues across the globe.
FUNDRAISING Utilising multiple channels, all funds raised by the Foundation will be directed to carefully selected partner organisations, directly involved in crucial environmental projects.
ADVOCACY The Foundation will use its platform to advocate for and promote impactful causes to raise awareness.
EXPERTISE We will bring to bear the expertise and knowledge of our network to provide crucial support that will help to develop and enhance the capabilities of partner organisations.
We believe that business is a source for good and that making a positive impact on the world is paramount to our way of doing business. Creating life-enriching experiences that are rooted in meaning and purpose is what drives us to bring to life impactful, immersive and authentic travel experiences that fulfill our brand promise of protecting our planet.
With our conservation efforts we aim to educate and make a positive impact on the following areas:
MARINE CONSERVATION the protection of underwater ecosystems and species that reside in oceans and seas.
ENVIRONMENTAL CONSERVATION the sustainable protection of intricate and biodiverse habitats across the world, from rainforests to tundra, glaciers to jungles, and everything in between.
ANIMAL CONSERVATION the protection of endangered wild animal species and increasing awareness of the importance of animal conservation.
As a team, we are constantly seeking out new ways to make a positive impact on the world while delivering experiences that enhance the protection of its flora and fauna.
As advocates for the planet, we are contributing towards sustainable initiatives, in the following ways:
Partnering with the World Land Trust to offset the carbon footprint of the business in support of land and ecosystem restoration projects. While we recognise that carbon-offsetting will not end climate change, it is a measure we take to reduce our impact on the environment and enable our clients to travel more responsibly. We aim to be a driver for change and encourage high-end low impact travel with purpose.
Proactively promoting transparent communications with stakeholders to share best practices, achievements, and challenges. We conduct regular audits of suppliers to understand their sustainability efforts and align ourselves to partners who understand our vision of leading the way in conservation. We only work with partners who meet our values and have social and environmental responsibility at the top of their agendas and immersed within their DNA. We will ensure all future partners meet our ambitions and goals to reduce our impact on the planet.
Taking ownership and being accountable by having a dedicated sustainability role within the businesses, as well as establishing incentives to drive standards through the organisation. Every member of the PELORUS team is accountable for ensuring that our work is in line with our values. We are all empowered to highlight challenges to ensure that we are always improving.
WORLD LAND TRUST
We support carefully selected conservation and environmental projects, helping to preserve these areas and ecosystems for future generations. We are an official partner of the World Land Trust (WLT), a conservation charity that protects the world’s most biologically important and threatened habitats acre by acre. Its mission is to protect and sustainably manage natural ecosystems of the world, and it achieves this by providing finance and technical support to local NGOs to enable them to create and protect nature reserves, restore degraded habitats and ensure they are permanently protected.
Since its launch in 1989, the World Land Trust and its overseas project partners have been instrumental in the purchase and protection of more than 600,000 acres of tropical forest and other threatened habitats. As a result, they ensure that more than four million acres of land is managed under active protection worldwide.
The money donated through PELORUS contributes towards the World Land Trust’s Carbon Balanced Programme. In addition to this, we encourage our clients to support foundations and charities local to our areas of operation.
Learn more about World Land Trust at worldlandtrust.org
“Let us rise to the challenge: reduce our impact on the environment and vest any extra cash we have in saving what is left of the world’s wild spaces.”
– David Attenborough