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Luxury Travel and Technology: Enhancing Experiences in the Digital Era

From changes in the physical world to sweeping advances in AI, organisations are being challenged to reimagine the future, while building trust in and through technology.

While some people may dread this new world, we’re embracing advancements in every aspect of our business. From using new technologies behind-the-scenes to help us plan the most incredible itineraries to the integration of new amenities onboard yachts and working with partners like VRCO, technology is a great tool to enhance your travel experiences.

From the planning stages to the actual expedition, technological advancements have revolutionised every aspect of travel, offering unprecedented convenience and personalisation. Whether that’s advancements in navigation technology onboard a superyacht to virtual reality and wellness innovations, in the digital era travellers can expect a seamless fusion of cutting-edge tech and refined experiences, creating unforgettable memories that are truly personal and transcend traditional boundaries.


The journey begins long before travellers step foot on an aeroplane or check into sumptuous accommodation. Today’s travellers are now accustomed to bespoke itineraries and personalised recommendations, all made possible through a combination of industry expertise and the integration of technology.

Through virtual reality, travellers can now dip into destinations before physically setting foot there. They can immerse themselves in 360-degree experiences, offering a taste of what awaits them, ultimately aiding in decision-making and enhancing excitement.

Luxury travel booking platforms have transformed the reservation process, making it efficient and transparent. At Pelorus, our Travel Designers use technology to aid in the presentation of stunning, impactful itineraries that our clients can access at every stage before and during their trip to make their experience seamless.


Gone are the days of traditional nautical maps and compasses. Thanks to technological advancements, luxury yachts now rely on state-of-the-art navigation systems that offer precision, safety, and efficiency, allowing travellers to embark on journeys beyond familiar horizons and navigate those waters less chartered. GPS technology has revolutionised navigation, enabling yacht captains and crew to chart courses with unmatched accuracy, ensuring a smooth and comfortable voyage for guests on board.

Moreover, advanced navigation systems are integrated with real-time weather and ocean current data, empowering captains to optimise routes and avoid unfavourable conditions, further enhancing the overall yachting experience. This level of seamless navigation allows guests to focus solely on indulging in the luxurious amenities and bespoke yachting experiences, knowing they are in the hands of planning experts, skilled crew and cutting-edge technology.


Pelorus’ purpose is to provide our clients with beautiful experiences that are consciously curated. Carefully and comprehensively considering the impact of each Pelorus trip at every level, our Travel Designers and Yachting Specialists commit to showcasing their clients the future of sustainable travel.

One way we do this is by exploring new modes of transport that are not only a greener way of travelling, but that can enhance the experience. OceanSky Cruises, the ‘Airline of Airships’, is leading the resurgence of lighter-than-air luxury aviation. While airships are not a new creation, fast forward to today and, with rapid advancements in sustainable aviation and technology coupled with a better understanding of how travel impacts some of the planet’s most fragile regions, Airships offer a unique solution for those seeking environmentally friendly experiences without compromising on luxury.

Pelorus has also partnered with VRCO for the first time an exclusive travel company has ever collaborated with an eVTOL (Electric Vertical Take-Off and Landing) developer. Working together to create brand new travel experiences, we’ll give our clients the ability to travel further and explore more deeply, all while enhancing our commitment to carbon-responsible travel.


“We have always prided ourselves on being at the very forefront of innovation, and strive to provide our customers with truly exclusive, bespoke experiences they could not get from any other travel company.

At Pelorus, we have always had a maverick spirit and strong sense of duty towards stewardship of the planet, and the advent of the eVTOL market is the most logical way for us to expand our offering and move the needle on sustainable air transport.”

Geordie Mackay-Lewis
Pelorus CEO and Co-Founder


Currently, the aviation industry contributes between 2-3% of global carbon output. However, with other industries rapidly de-carbonising, this percentage is likely to increase significantly if aviation doesn’t follow the same course. It’s widely accepted that Sustainable Aviation Fuel (SAF) is the only way to do this. A next-generation low-carbon fuel to replace the current fossil-based get fuel, the majority of SAF is produced from sustainably sourced waste and residue raw materials, such as used cooking oils, resulting in a carbon emission reduction of up to 80% compared to fossil jet fuel.

As the International Air Transport Association (IATA) has identified SAF as the single biggest contributor to the aviation industry’s 2050 New Zero Carbon Emissions Commitment, it’s important that everyone in the travel industry explores its use.

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In the digital era, luxury travel and yachting are being elevated to new heights, thanks to the seamless integration of technology. From personalised trip planning to cutting-edge tech onboard a superyacht, modern travellers are presented with unparalleled experiences that redefine opulence and exclusivity. As technology continues to evolve, the world of luxury travel will undoubtedly be at the forefront of innovation, promising even more extraordinary adventures and unforgettable memories for those seeking the epitome of refined travel experiences.

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