Although downtime with parents on a relaxing beach holiday will always be valuable, Pelorus says that demand for educational family trips has increased 185% between 2021 and 2022, and it anticipates a continuation of this trend over the next five years as Gen Alphas transition through the school system. With many members of the Pelorus team being parents of young children themselves, the company has a unique advantage in being able to plan epic experiences for clients based on their own personal knowledge and expertise.
For Pelorus, the key to successful Gen Alpha Design is pegging trips to concepts that are age-appropriate and relevant to children. For example, teenagers are able to explore the Peruvian jungle with wildlife experts, inspired by David Attenborough’s nature documentaries. Younger children, on the other hand, will get a thrill from searching for pirate treasure on yacht adventures around Sardinia, Antigua, Barbuda and Indonesia. Staged and produced in partnership with Luxury Treasure Hunts, each quest is inspired by real historical figures such as Captain John Rackham and dramatised by a team of actors, screenwriters, prop makers and location managers – some who have worked at Disney, Marvel and National Geographic.