Our Luxury Travel and Yachting Trend Report has been designed to be a resource and a foundation for trend-based strategy for the next five years of luxury travel. Virtual reality has been around for years but with the dawn of the metaverse (driven by companies such as Meta, formerly Facebook), not only is consumer uptake expected to increase but so will the diversity of its applications. The metaverse may still be in its infancy but innovative travel companies such as Pelorus are already noticing how virtual reality can be used, not as a way to replace travel but to sell it. Mark Zuckerberg says: “The defining quality of the metaverse will be a feeling of presence – like you are right there with another person or in another place.” When it comes to putting together ambitious itineraries, being able to offer a Metaverse Preview will help boost confidence among high-spending clients.
By enabling prospective travellers to immerse themselves in a 360-degree version of the place they are considering going to, they can essentially “try before they buy”. And when customers are spending large amounts of money on trips, this kind of technology will help ensure they are never disappointed. For an industry such as travel which centres on “real life” experiences and is historically slow to adopt new technology, it might seem unnatural to be looking deeply into a space that is purely digital. However, when looking at specific use cases, the rise of virtual worlds opens up many new opportunities for operators to build closer relationships with their customers and service them in more meaningful or inspirational ways.
This could be via virtual travel consultancy sessions that feel much more intimate, to providing an avatar-led tour of a remote hotel or location, delivered through a VR headset. When Apple debuts its forthcoming VR/AR headset in 2023, this will likely be a game- changer. In the meantime, Meta announced pre-sales of its new “mixed reality” headset – Meta Quest Pro – in October 2022